During the four years of my Ph.D. research on online privacy decision-making, I learned that many factors influence people's choices. I also found that some of these factors are more extensively researched because they are easier to assess through standard measuring instruments (e.g., self-reported scales) or because their role is harder to interpret.
Should I paint my house pink? Decisions are difficult… extra difficult when we talk privacy!
How often we make privacy decisions? Do you ever worry about their effect or are your privacy decisions routinized? In this short post I emphasize complexity of decision-making process, especially when we decide on privacy.